Feb. 11, 2003 Online Since 1996 Vol 77 No. 32
Dave ticket sales confusing, discouraging

COMMENTARY

Carrie Baker
Business Affairs Beat

    Someone is doing a pretty good job over at Appalachian Popular Programming Society (A.P.P.S.).
    Along with the constant Legends shows and other events sponsored by A.P.P.S., Dave Matthews and Tim Reynolds will visit Appalachian State University to perform in the George M. Holmes Convocation Center.
    Finally, something exciting to do in Boone!
    And you can come enjoy the show if you have $49.50, and you managed to decipher the ticket purchasing process.
    There is usually more than one way to get from point A to point B.
    You can take the straightforward chaos-minimizing path or the more complicated confusion-maximizing course.
    Or even better, you can take the most complex route and then attempt to explain the chosen path to a bunch of people.
    If you attempted to purchase Dave Matthews and Tim Reynolds tickets last week, then you know what I’m talking about.
    A.P.P.S. chose the more complicated direction for selling Dave and Tim tickets.
    The ticket process began last Thursday asking all interested students to come pick up a numbered wristband.
    After showing proper ID and receiving a wristband, students waited for the random number. That lucky number was first in line for student ticket sales that began last Friday.
    Student ticket sales began Thursday at 4 p.m. You had to be there in line to receive your ticket. If not, then too bad, back to the end of the line.
    Or maybe no ticket at all since you missed your chance. Also cash is preferred.
    The whole system with those little wristbands and then the tickets began again with general public wristbands at 6 p.m.
    Confusing? Just a little.
    The confusing process (and perhaps the price) managed to scare the number of those pursuing wristbands down to 959. A disappointing turnout from the 1,300 expected.
    While the process worked fine for those who could make it to the convocation center at 4 p.m., those who had class or had to work were just out of luck. If you were not there to take your place in line, then too bad. You would have to wait for another chance to buy and probably end up with not so great seats.
    The process worked well for those who could make it to the convocation center on time. The A.P.P.S. staff worked efficiently inside to make sure lines moved quickly and in order. So if you could be there, in line and ready with your money, then you could receive tickets.
    Is it always going to work this way when a big name artist or band comes to Appalachian State?
    Will we have to plan two days in a row around waiting in line for wristbands and tickets every time a popular artist makes his or her way to little Boone?
    There has to be a different, less complicated method to deal with a heavy demand for tickets.
    Perhaps it was the price or maybe we do not have as many Dave Matthews fans in Boone as people have concluded in the past.
    Whatever the reason, tickets did not sell as well as expected. Out of the 3,600 – 4,000 tickets Appalachian has set aside to sell in Boone, only 2,500 sold this past weekend. The rest will be on sale this week.
    A possible factor for these disappointing sales might be that the ticket sales method was a bit much and kept potential buyers away.
    Hopefully more popular artists like Dave Matthews and Tim Reynolds will be drawn to Boone.
    And if they are, maybe the ticket purchasing process will be a little less complicated.

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