The annual Student Discount
Card, having undergone a major overhaul, is scheduled to make its
debut within the next week.
The card, organized by the Student Government Association
(SGA) , includes 103 businesses in Boone and Blowing Rock where card
holders receive a discount.
Alicia J. Walker, director of External Affairs,
said SGA made a major effort this year to make the card more widely
used.
“Putting it out at a later date helps the
student recognize it better, versus the beginning of school where
there’s a ton of things in your box and you don’t really
differentiate,” said Walker. “It’s a [six-panel] card
this year that folds out, that lists the businesses in alphabetical
order along with the discounts.”
“We’re hoping that [the new format] helps
the student recognize what it is a bit more and use it more effectively,”
said Walker.
“Word of mouth is also a big thing,”
said Lauren N. Linville, director of Internal Affairs. “We’ve
been trying to tell students about all the businesses that will be
on the card.”
Cabinet members also said an effort had been made
to get both a larger amount and variety of businesses on the card.
“We tried to look for businesses that people use in their spare
time, besides eating,” said Rachel A. Johnson, director of Academic
Affairs.
The 103 locations on the card are an increase of
21 businesses from last year.
“It didn’t work out exactly the way we
planned. Some of the businesses [from last year] didn’t want
to be in it or couldn’t be contacted,” said Johnson. |
