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Google comes to Lenoir Print E-mail
Thursday, 25 January 2007
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by SARA HAYNES

Intern News Reporter

Lenoir is one of many North Carolina areas that have been devastated by the exportation of the furniture industry.

Hope is on the horizon, however, now that Google, Inc., has decided to build its next “server farm” in the city.

A server farm is a warehouse of sorts, housing thousands of computers running applications for the company (such as sorting and storing information).

With Google joining Dell and several other large companies in the Tar Heel State, it is hoped that other corporations will see the benefits of expanding into the High Country.

Chancellor Kenneth E. Peacock has met with officials from Google in hopes that the company will see the benefits of a strong relationship with Appalachian State University.

“We’re very encouraged by [Google’s] interest in the university,” Peacock said.  “The next step is to get them here. Nothing will help them catch the Appalachian spirit better than being on-campus.”

While the university hopes to help ease Google’s transition to the High Country, it is also hoped that having the company nearby will encourage speakers to stop by campus while they’re in the state.

Nothing has been decided in relation to whether or not the company will be looking at Appalachian students for jobs or internships, but the administration hopes this will eventually be the case.

The presence of this company will cause Lenoir real estate to leap up in value.

The building will need great amounts of water, electricity and air conditioning.

Most leaders in the city believe the employment of these utilities and the increased value of real estate will be a major boost for the Lenoir economy.

Google’s decision, however, has not been without controversy.

The state of North Carolina waived 100 percent of Google’s business property taxes and 80 percent of its real estate taxes for the next three decades.

“We have given away the farm and have gotten almost nothing in return,” T.J. Rohr, a Lenoir City Council member, said of the tax breaks.

Many Lenoir residents are livid that their small businesses are not receiving the breaks that Google will enjoy.

While some feared that Google would bring outsiders in to fill the specialized job openings, the company asserts that it will work to train current residents for those positions.

Google was named No. 1 on Fortune magazine’s list of the hundred best companies to work for this year.
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