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Simply Sinatra teaches music performance majors business skills Print E-mail
Tuesday, 24 April 2007
by JULIA HARR
News Reporter
 
Music performance majors are learning how to promote themselves to stardom through a class offered for the first time this semester.

Musician Entrepreneurship, taught by Kim Wangler, teaches students in the Hayes School of Music exactly how to make the most of their talent.

 
“[This class] imparts business skills on music performance majors so they can create a career for themselves,” she said.

Wangler went on to say that the best opportunity for music students is to create their own jobs by forming small ensembles and marketing their skills.


Wangler said that her favorite part of the class was working with a variety of music performance and music industry majors.


Chelsa M. Peterson, a senior music performance and music industries major, was one of Wangler’s students this semester.


Peterson said responsibilities in the class included finding a venue, sponsors, fundraising, and making promotional materials.


The group also found sponsors to donate money and food to make the end performance possible.

Peterson enjoyed taking this class and is glad that she did.

“I learned how to market myself, which was hard,” she said. “The hardest thing was writing a biography on myself.”


She said that one of the class requirements was to put together a promotional packet based on herself. Peterson said it was interesting because she considers herself a music industries major who happens to have a pretty voice and picked up performing.


The group’s ultimate goal was to put on a concert that the entire university could enjoy.


“We chose Simply Sinatra because almost everyone knows who Sinatra is and can relate,” Peterson said. “We thought we could tie more people together with something like that rather than with classical music.”


She said the turn out was good and the seats were filled, with additional people standing.


“I think the students would say it was a success,” Wangler said.


Both the students and instructor are proud of the progress made for the first semester of the course.


“This was a great class, and I think all performance majors should take it,” Peterson said.
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