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Mattell celebrated the 50th anniversary of the birth of its most popular product Sunday.
Throughout the years, Barbie has received criticism from those who deem her, in fact, much more than a toy.
From being a household name to being painted by Andy Warhol, Barbie is everywhere, and despite being labeled an American icon, her image has caused quite a bit of controversy.
Though it would be
hard to argue that Barbie is solely responsible for the body image
problems of young women across the nation, she may have more of an
influence than we would like to believe.
According
to Business Week, the main criticism leveled at Barbie has been that
she presents an unattainable body image to young girls, and that if she
was 5-foot-6 instead of 11 and a half inches tall, her measurements,
would be 39-21-33.
She
would lack 17 to 22 percent body fat required to menstruate according
to research by the University Central Hospital in Helsinki, Finland.
In 1996,
a study conducted by two professors from the University of Sussex and
one from the University of the West of England analyzed the effect of
Barbie’s own image on the body image of girls aged 5 to 8.
One
hundred and sixty two girls were exposed to images of Barbie dolls,
similar dolls with larger body sizes, or no dolls at all, instead
observing images of a group of shopping friends or young girls getting
ready for a birthday party, among other things.
After
observing the images, the girls were asked to respond to a short
questionnaire, rating themselves based on a variety of statements,
including: ‘I’m pretty happy about the way I look,’ ‘Children my own
age like my looks,’ and ‘I really like what I weigh.’
According
the study, girls exposed to images of Barbie reported immediate lower
body esteem and greater desire for a thinner body shape than those who
were not exposed.
Furthermore,
the study found that younger girls tended to be more immediately
affected than older girls, implying that early exposure to the dolls
may damage girls’ body image and lead to future body image concerns.
It is no
wonder, then, Barbie is believed to be somewhat of an influence on the
way in which females perceive themselves, even if only subconsciously.
According
to the U.S. Department of Health & Human Services’ Agency for
Healthcare Research, eating disorders most commonly affect those in
their teens and 20s, though they are found in all age groups, even
young children.
The
National Institute of Mental Health attests to the fact that females
are much more likely than males to develop an eating disorder; only an
estimated 5 to 15 percent of people with anorexia or bulimia and an
estimated 35 percent of those with binge-eating disorder are male.
One
woman, Cindy Jackson, now holds the record in the Guinness Book of
World Records as having had more cosmetic surgery than anyone else in
the world.
In 2004,
she was featured on CBS News and was given the opportunity to tell her
personal account of her pursuit to achieve her ideal body image.
In the
interview, she explained, “I looked at a Barbie doll when I was 6 and
said, ‘This is what I want to look like.’ I think a lot of little
6-year-old girls or younger even now are looking at the dolls and
thinking, ‘I want to be her.’
This is the problem with Barbie.
When she
was introduced 50 years ago, girls tucked away their baby dolls,
replacing them an older, more mature playmate; someone to look up to.
And though impossible, they, too, wanted to be like her.
Today,
many still do, and even young women who are well beyond their days of
pink corvette convertibles and dream houses might still be influenced
by what they learned from Barbie in the past.
Emily Melton, a broadcast and electronic media major from Charlotte, is a news reporter.
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